About Anchor Distilling Company
More than 300 Premium Spirits from 23 Countries in 1 Curated Portfolio
Providing The Bridge Between Discerning Buyers And The World's Most Unique Spirits
Anchor Distilling Company aims to make a positive contribution to drinks culture through a dedication to education, and by building the world's finest portfolio of spirits from multigenerational family-owned companies and sought by connoisseurs for their superior handcrafted artisanal qualities. A privately owned distiller and importer, Anchor boasts an artisanal portfolio with over 300 specialty products from nearly 23 countries. As a distiller, Anchor Distillery, located in San Francisco's Potrero Hill, is dedicated to creating very small batches of traditionally distilled spirits.
Fritz Maytag & The History of Anchor Distillery
Inspired by his pioneering experience with craft beer, Fritz Maytag established Anchor Distillery in 1993, an idea which Fritz had been considering for some time. According to Maytag, "I had a vision back in the early '70s that maybe making a rye whiskey would be an interesting idea. Historically, rye whiskey preceded bourbon, and at the time was totally out of fashion. That appealed to me because one of the things we did in the early days of brewing was to do things that were purposefully not popular."
Fritz's vision of a rye whiskey revival took a step closer to becoming reality with the bold realization that there were no pot-distilled whiskeys being made legally in America at the time. Finding inspiration in the rye whiskies of America's past and the great single malt whiskies of Scotland, Fritz gathered a small team to begin top secret research and experimentation in the distillery. According to Bruce Joseph, who has been at Anchor since 1980 and is the current Head Distiller, "When we started, we were making the only pot-distilled whiskey in the U.S. Fritz wanted to go back before bourbon, to colonial times, and we had to do a lot of digging in really old books to teach ourselves about it. Those of us working on the project were able to experiment and really wanted to push the boundaries of American Whiskey."
Anchor's foray into gin was a natural evolution fueled by the same creative inspirations that led to the distillation of rye whiskey. The research process for the gin was extensive - Fritz and his team created a list of ingredients and began experimenting one by one using a base built around the fundamental ingredients in most gins. Further experimentation and refinement would eventually lead the Anchor team to create America's first craft gin after prohibition in 1996, Junipero.
A New Chapter: Anchor Distilling Company
In 2010, a new chapter began for Anchor Distillery that would transform it from an independent craft distiller to a portfolio of the world's finest craft spirits; Anchor Distilling Company. The impetus began with Fritz Maytag retiring and beverage industry veterans Keith Greggor and Tony Foglio purchasing the company. The vision for Anchor Distilling Company expanded beyond production on Potrero Hill to include importing premium spirits from around the world, including a partnership with London's oldest wine and spirit merchant, Berry Bros. & Rudd. Since then, Anchor Distilling Company's portfolio of spirits has grown to include a long list of super-premium craft spirits from around the world, including an extensive collection of new world whiskies.
The same pioneering spirit established by Fritz Maytag continues to resonate at Anchor Distilling Company. Several new spirits have been created in the Potrero Hill distillery, and the Anchor portfolio of spirits continues to evolve with additional brands and products that are adding something new to the spirits and cocktail scene in the United States.
Dennis CarrPresident, Anchor Distilling Company
Dennis Carr brings more than 20 years of international wine, spirits and beer experience to his position as President of San Francisco-based Anchor Distilling Company, where he directs one of the most complete, interesting and influential premium niche portfolios and artisanal distilleries in the country. During his tenure at Anchor, the company has increased sales by 160 percent and more than quadrupled its staff. "We've created a full service concept with an extensive portfolio and a very strong sales and distributor network," says Carr. "The company's vision is to continue to grow by building our brands through marketing, while staying true to the authenticity of the brands."
Prior to joining Anchor in 2011 as the National Sales Director, Carr held key marketing and sales positions at Charles Krug Winery, The Boston Beer Company and E&J Gallo Winery. Carr lives in Marin County, CA, with his wife and two daughters.