Anchor Distilling

Anchor Distilling

About Anchor Distilling Company

Nearly 400 Premium Spirits from 23 Countries in One Curated Portfolio

Providing The Bridge Between Discerning Buyers And The World's Most Unique Spirits

Anchor Distilling Company is the spirits division of Anchor Brewers & Distillers, embracing the commitment to quality, heritage and authenticity that have long made the Anchor name iconic. Anchor Distilling Company distills a range of spirits at the Anchor Brewery & Distillery on Potrero Hill in San Francisco, and also imports a diverse portfolio of premium spirits from around the world.

Fritz Maytag & Anchor Brewing's History (Full history of Anchor Brewing Co. available here)

The brewery that would become Anchor was founded in the Russian Hill neighborhood of San Francisco in 1871 by Gottlieb Brekle, with the Anchor name appearing in 1896 following the sale of the brewery. Anchor would see a lot of ups and downs in the coming decades, including experiencing the devastating 1906 San Francisco earthquake, Prohibition in 1920, and several ownership and location changes over the years.

In 1965, Fritz Maytag purchased Anchor to save it from bankruptcy, and at the same time began what would ultimately become the craft beer revolution that we all enjoy today. In 1977, Maytag moved Anchor to its current location on Potrero Hill in San Francisco, continuing its pioneering efforts in the production of craft beer and setting the stage for yet another revolutionary venture: Anchor Distilling Company.

Anchor Distilling Company

Inspired by his pioneering experience with craft beer, Fritz Maytag established Anchor Distilling Company in 1993, an idea which Fritz had been considering for some time. According to Maytag, "I had a vision back in the early seventies that maybe making a rye whiskey would be an interesting idea.

The Anchor Brewery and Distillery in San Francisco
The Anchor Brewery and Distillery in San Francisco

Historically, rye whiskey preceded bourbon, and at the time was totally out of fashion. That appealed to me because one of the things we did in the early days of brewing was to do things that were purposefully not popular."

Fritz's vision of a rye whiskey revival took a step closer to becoming reality with the bold realization that there were no pot-distilled whiskeys being made legally in America at the time. Finding inspiration in the rye whiskies of America's past and the great single malt whiskies of Scotland, Fritz gathered a small team to begin top secret research and experimentation in the distillery. According to Bruce Joseph, who has been at Anchor since 1980 and is the current Head Distiller, "When we started, we were making the only pot-distilled whiskey in the U.S. Fritz wanted to go back before bourbon, to colonial times, and we had to do a lot of digging in really old books to teach ourselves about it. Those of us working on the project were able to experiment and really wanted to push the boundaries of American Whiskey."

Anchor's foray into gin was a natural evolution fueled by the same creative inspirations that led to the distillation of rye whiskey. "We realized distilling is fun, and I had learned a lot about herbs, spices and exotics flavorings from our spiced Christmas Ales." The research process for the gin was extensive - Fritz and his team created a list of ingredients and began experimenting one by one using a base built around the fundamental ingredients in most gins. Further experimentation and refinement would eventually lead the Anchor team to create Junipero, San Francisco's first craft gin, a process that seemed endless at the time but was obvious when it arrived. Junipero launched in April of 1996, and soon after the team also launched an obscure style of gin — "What in the old days was simply un-aged whiskey distilled with herbs and botanicals, primarily juniper". The result was Genevieve, which quickly became a celebrated cocktail ingredient amongst bartenders with an appreciation for classic cocktails.

A New Chapter for Anchor Distilling Company

In 2010, a new chapter began for Anchor Distilling Company, with Fritz Maytag retiring and beverage industry veterans Keith Greggor and Tony Foglio purchasing the company. The vision for Anchor Distilling Company expanded beyond production on Potrero Hill to include importing premium spirits from around the world, including a partnership with London's oldest wine and spirit merchant, Berry Bros. & Rudd. This partnership would bring some iconic brands to the Anchor portfolio, including The King's Ginger liqueur and No.3 London Dry Gin. Since then, Anchor Distilling Company's portfolio of spirits has grown to include nearly 400 spirits from a long list of categories and countries from around the world.

The same pioneering spirit established by Fritz Maytag continues to resonate at Anchor Distilling Company. Several new spirits have been created in the Potrero Hill distillery, and the Anchor portfolio spirits continues to evolve with additional brands and products that are adding something new to the spirits and cocktail scene in the United States.

Dennis Carr
President, Anchor Distilling Company

Dennis Carr, President, Anchor Distilling CompanyDennis Carr brings more than 20 years of international wine, spirits and beer experience to his position as President of San Francisco-based Anchor Distilling Company, where he directs one of the most complete, interesting and influential premium niche portfolios and artisanal distilleries in the country. During his tenure at Anchor, the company has increased sales by 160 percent and more than quadrupled its staff. "We've created a full service concept with an extensive portfolio and a very strong sales and distributor network," says Carr. "The company's vision is to continue to grow by building our brands through marketing, while staying true to the authenticity of the brands."

Prior to joining Anchor in 2011 as the National Sales Director, Carr held key marketing and sales positions at Charles Krug Winery, The Boston Beer Company and E&J Gallo Winery. Carr lives in Marin County, CA, with his wife and two 9-year-old daughters.

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